pgµç×ÓÄ£ÄâÆ÷

Ïà¹ØÐÂÎÅ
µÚÊ®Èý½ì±±´ópgµç×ÓÄ£ÄâÆ÷ÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤ÒµµÄÉÌҵģʽÁ¢Ò족¾ÙÐÐ
Ðû²¼Ê±¼ä£º2012Äê01ÔÂ12ÈÕ 00:00

2012Äê1ÔÂ8ÈÕÏÂÖ磬£¬£¬£¬£¬ÓÉpgµç×ÓÄ£ÄâÆ÷MBAÏîÄ¿³Ð°ìµÄµÚÊ®Èý½ì±±´ópgµç×ÓÄ£ÄâÆ÷ÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤ÒµµÄÉÌҵģʽÁ¢Ò족ÔÚpgµç×ÓÄ£ÄâÆ÷ÖÎÀíѧԺ¾ÙÐС£¡£¡£¡£

Öйú»¥ÁªÍøµÄÉú³¤Òì³£»£»£»£»ðÈÈ£¬£¬£¬£¬£¬µ«Õû¸ö¹¤ÒµÉú̬ȦҲÔÚÂÄÀúÖØ´óÀå¸ï¡£¡£¡£¡£´ÓÐÅÏ¢ÀàÏòÉç½»À࣬£¬£¬£¬£¬´Ó¹Å°å»¥ÁªÍøÏòÒÆ¶¯»¥ÁªÍø£¬£¬£¬£¬£¬´ÓÏßÏÂÏûºÄµ½ÏßÉÏÍø¹º£¬£¬£¬£¬£¬´Ó¹Å°åµÄÉÌҵģʽµ½SOLOMOºÍO2OµÄÕ¹Íû¡£¡£¡£¡£ ´Ë´ÎÂÛ̳µÄÕÙ¿ªÕýÖµ»¥ÁªÍøÉî¿Ìת±äµÄʱÆÚ£¬£¬£¬£¬£¬ËùÌÖÂÛµÄÄÚÈݶԻ¥ÁªÍøÎ´À´µÄÉú³¤Æðµ½ÁËÖ÷ÒªµÄÖ¸µ¼×÷Óᣡ£¡£¡£

pgµç×ÓÄ£ÄâÆ÷(ÖйúÓÎ)¹Ù·½ÍøÕ¾

ÂÛ̳ÏÖ³¡

·ÖÂÛ̳ÏÖ³¡È˳±Ó¿¶¯£¬£¬£¬£¬£¬¹ÛÖÚÈÈÇé¸ßÕÇ¡£¡£¡£¡£ÂÛ̳Ö÷³ÖÈË¡¢¡¶²Æ¾­¡·ÔÓÖ¾Ö´ÐÐÖ÷±àºÎ¸ÕÏÈÉúÒÔΪ£¬£¬£¬£¬£¬2011ÄêÊÇÖйú»¥ÁªÍø¹¤Òµ·ÉËÙÉú³¤µÄÒ»Ä꣬£¬£¬£¬£¬ÓëÕûÌå¾­¼Ã¼õËÙ²î±ð£¬£¬£¬£¬£¬»¥ÁªÍøÐÐÒµÔÚ2011Äê¼ÌÐøÒÔ¸ßËÙÂʵķ½Ê½ÔÚÉú³¤£¬£¬£¬£¬£¬ÓÐÐí¶àеÄÐÐÒµ¡¢²úÆ·£¬£¬£¬£¬£¬ÉÌҵģʽµÄÁ¢Òì¡£¡£¡£¡£

pgµç×ÓÄ£ÄâÆ÷(ÖйúÓÎ)¹Ù·½ÍøÕ¾

ºÎ¸ÕÏÈÉú

ÔÚ¾«²ÊµÄ¿ª³¡°×Ö®ºó£¬£¬£¬£¬£¬ÂÛ̳Ê×ÏÈÔ¼ÇëÐÂÀËÍø¸±×ܲá¢ÎÞÏßÊÂÒµ²¿×Ü˾ÀíÍõ¸ß·ÉÏÈÉú¾Í¡°ÐÂÀË΢²©ÓëÈö²¥ÐÂģʽµÄÁ¢Ò족×öÖ÷ÌâÑݽ²¡£¡£¡£¡£Íõ¸ß·ÉÖØÐÂÀ˵ÄÉú³¤¡¢Î¢²©µÄÉú³¤ºÍδÀ´µÄÁ¢ÒìÈý¸ö²¿·ÖÐðÊöÁ˶Ի¥ÁªÍøÉú³¤µÄÆÊÎöºÍÔ¤²â¡£¡£¡£¡£Íõ¸ß·ÉÒ²½éÉÜÁËÐÂÀËÔÚ΢²©Ó¯ÀûºÍÉÌҵģʽÁ¢ÒìÉϵÄһЩ˼Ë÷ºÍʵÑé¡£¡£¡£¡£

pgµç×ÓÄ£ÄâÆ÷(ÖйúÓÎ)¹Ù·½ÍøÕ¾

Íõ¸ß·É

ÖÓÌÎÏÈÉúÊÇÆßÆ¥ÀǼ¯ÍŵçÉÌ×ܼ࣬£¬£¬£¬£¬ÊǹŰåÐÐÒµÏòµç×ÓÉÌÎñÉú³¤×ªÐ͵Ĵú±íÈËÎ£»£»£»Ëû¾ÍÆßÆ¥ÀǼ¯ÍÅ×Ô¼ºµÄ̽Ë÷¡¢ÊµÑ飬£¬£¬£¬£¬ÂÄÀúºÍÒÉÐĺ͸÷ÈË×öÁËÉîÈëÏàͬ¡£¡£¡£¡£

pgµç×ÓÄ£ÄâÆ÷(ÖйúÓÎ)¹Ù·½ÍøÕ¾

ÖÓÌÎÏÈÉú

ÌÚѶ¸±×ܲÃÂí±ó¾ÍÒÆ¶¯»¥ÁªÍøµÄ¾ÛºÏÁ¢Ò죬£¬£¬£¬£¬Á¬ÏµÌÚѶµÄÉú³¤£¬£¬£¬£¬£¬Ïò¸÷ÈËÃè»æÁËδÀ´Òƶ¯»¥ÁªÍøµÄÓ¦Óó¡¾°¡£¡£¡£¡£Í¬Ê±£¬£¬£¬£¬£¬Ëû»¹ºÍ¸÷ÈË·ÖÏíÁËÁ¬ÏµÎ¢ÐÅ£¬£¬£¬£¬£¬Á¬ÏµQQ£¬£¬£¬£¬£¬Á¬ÏµÒ»Õ¾Ê½µÄQQ serivce·þÎñ£¬£¬£¬£¬£¬²¢¶ÔδÀ´Ç§ÒÚ¼¶Òƶ¯»¥Áª¿ÉÄܱ£´æµÄÉÌ»ú×öÁËÕ¹Íû¡£¡£¡£¡£

pgµç×ÓÄ£ÄâÆ÷(ÖйúÓÎ)¹Ù·½ÍøÕ¾

Âí±óÏÈÉú

µÚËÄλÖ÷½²¼Î±öÊǰ¢Àï°Í°Í¼¯ÍÅÖ§¸¶±¦ÉÌ»§ÊÂÒµ²¿×Ü˾Àí¼æ½ðÈÚÊÂÒµ²¿µÄ¸±×Ü˾ÀíÔ¬À×ÃùÏÈ¡£¡£¡£¡£ËûºÍÌýÖÚÃÇ·ÖÏíÁË»¥ÁªÍøµç×ÓÉÌÎñ·þÎñµÄ»ù´¡£¬£¬£¬£¬£¬×îºóÒ»¹«Àï½ðÈÚµÄÉú³¤ºÍÖ§¸¶ÆóÒµÔÚº£ÄÚµÄÉúÑÄ״̬¡£¡£¡£¡£

pgµç×ÓÄ£ÄâÆ÷(ÖйúÓÎ)¹Ù·½ÍøÕ¾

Ô¬À×ÃùÏÈÉú

ÔÚËÄλ¼Î±ö´Óµç×ÓÉÌÎñ£¬£¬£¬£¬£¬Òƶ¯»¥Áª£¬£¬£¬£¬£¬ÍøÂçÖ§¸¶×öÁËÑݽ²Ö®ºó£¬£¬£¬£¬£¬±±´ópgµç×ÓÄ£ÄâÆ÷ÖÎÀíѧԺ½ÌÊÚÍõººÉúÏÈÉú´Óͳ¼ÆÆÊÎöÓëËÑË÷ÒýÇæµÄ½Ç¶È£¬£¬£¬£¬£¬Óë¸÷ÈË·ÖÏíµç×ÓÉÌÎñµÄÓªÏúÓëÁ¢Òì¡£¡£¡£¡£ÍõÏÈÉú»¬»ü¡¢Éú¶¯µØ½éÉÜÁËËÑË÷ÒýÇæµÄÓªÏúºÍËü¿ÉÄÜDZÔÚµÄÉÌ»ú£¬£¬£¬£¬£¬¶Ô°Ù¶È¾º¼ÛÅÅÃûºÍÒªº¦´ÊµÈ»úÖÆ×öÁËʵÀýÆÊÎö£¬£¬£¬£¬£¬ÒýÆðÁËÏÖ³¡¹ÛÖÚµÄÈÈÁÒ¹Ø×¢¡£¡£¡£¡£

pgµç×ÓÄ£ÄâÆ÷(ÖйúÓÎ)¹Ù·½ÍøÕ¾

ÍõººÉú½ÌÊÚ

pgµç×ÓÄ£ÄâÆ÷(ÖйúÓÎ)¹Ù·½ÍøÕ¾

ÇñÁèÔÆ½ÌÊÚ

ÂÛ̳µÄϰ볡ÊÇÔ²×ÀÌÖÂÛ£¬£¬£¬£¬£¬ÁÐλÖ÷½²¼Î±öºÍpgµç×ÓÄ£ÄâÆ÷ÖÎÀíѧԺÏÈÉúÇñÁèÔÆÏÈÉú¾Í»¥ÁªÍøµÄ¶à¸öÈÈÃÅÎÊÌâÕö¿ªÍ·ÄԷ籩£¬£¬£¬£¬£¬ÔÚÖ§¸¶¾ºÕùºÍ¹ú¼Òî¿Ïµ¡¢µç×ÓÉÌÎñδÀ´Â·¾¶ºÍ»¥ÁªÍøÖ°ÒµÉú³¤µÈ·½Ãæ¶¼Óо«²ÊÅöײ¡£¡£¡£¡£

pgµç×ÓÄ£ÄâÆ÷  °æÈ¨ËùÓР ¾©ICP±¸05065075ºÅ-1 ÁªÏµpgµç×ÓÄ£ÄâÆ÷   ÕÐÆ¸ÐÅÏ¢ 
© 2011  Guanghua School of Management  Peking University
¡¾ÍøÕ¾µØÍ¼¡¿
µÚÊ®Èý½ì±±´ópgµç×ÓÄ£ÄâÆ÷ÐÂÄêÂÛ̳·ÖÂÛ̳֮¡°»¥ÁªÍø¹¤